A creative leap
( 2 min read )
︎
Veri
Metabolic playground
↯
navigational tools. We’ve always got a strategy.
Metabolic playground
↯
At NMP, we love
great
leaps. But that doesn’t mean we fly blind. Our
decisions
are always based on the solid intel from our
finely-tuned
navigational tools. We’ve always got a strategy.
The team at Veri are doing the same with their metabolic trackers, which allow their users to visualise what’s happening with their blood glucose levels. The idea is that their wearable devices give people solid scientific insight into what is happening inside their bodies, through an easy-to-navigate app. The more you connect intuition with fact, the more you reinforce the formation of healthy habits.
Our exploratory brand work was designed to echo the magic of the connection between nebulous intuition and solid grounded data: a creative leap into the new era of healthy living.
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Our exploratory brand work was designed to echo the magic of the connection between nebulous intuition and solid grounded data: a creative leap into the new era of healthy living.
Manifesto
︎
TO
TRULY
KNOW WHO YOU ARE.
JUST
LOOK
INSIDE.
YOU’LL SEE.
YOU ARE YOUR
OWN
GURU.
YOU ARE YOUR OWN WORST ENEMY.
YOU ARE THE
PROBLEM
.
YOU ARE THE SOLUTION.
YOU ARE A
MOLECULAR
MIRACLE.
A BIOLOGICAL FEAT.
WITH FEET.
AND EYES,
OPEN
WIDE TO PROGRESS.
YOU ARE A BRILLIANT WALKING, TALKING, THINKING, RUNNING, JUMPING LUMP OF CELLS.
AN
EVOLUTIONARY
MASTERPIECE.
A BEAUTIFUL MACHINE.
LOADING
...
︎
RUN BY METABOLISM.
TURNING FOOD INTO ENERGY & BUILDING
BLOCKS
FOR OUR BODIES.
DESTROYING OLD CELLS, MAINTAINING LIVING ONES AND
CREATING
NEW ONES.
WHAT WE PUT IN, IS WHAT COMES OUT.
︎
IN
OUR
HEALTH.
IN
OUR
ENERGY.
IN
OUR
TRAINING.
CALL IT BODY
KARMA
IF YOU LIKE.
OR THE CIRCULAR ECONOMY OF CELLS.
HOWEVER YOU PHRASE IT.
UNDERSTANDING
YOUR GLUCOSE LEVELS IS KEY.
TO UNLOCKING INCREDIBLE ANSWERS.
AND
MONITORING
WELL-BEING.
︎
YOU
ARE
DATA.
YOU
ARE
DA MAN.
YOU
ARE
DA WOMAN.
YOU ARE A
COLLECTION
OF ATOMS.
WHO
JUST
RAN UP A BIGGER COLLECTION OF ATOMS.
GO ON,
MOVE
MORE MOUNTAINS.
NOW THAT YOU’RE IN
CONTROL
OF HOW YOU PERFORM.
OF HOW YOU
FEEL
.
︎
YOU KNOW
ANXIETY
IS JUST LYING TO YOU.
APATHY IS
PRETENDING
TO BE YOUR FRIEND, BUT IS DEFLATING YOUR TYRES
BEHIND
YOUR BACK.
BRAINFOG IS FOGGING RUBBISH.
SO.
︎
HERE
YOU
ARE.
RIGHT NOW.
EXISTING
WITHIN THE PRESENT.
AS THE
INCREDIBLE
BIOCHEMICAL THING YOU ARE.
︎
PERPETUALLY NOW.
WITH
THE PAST, WELL, PAST.
AND THE
FUTURE
, SSSHH DON’T USE THAT WORD.
NOW.
KNOW WHO
YOU
ARE.
︎
