A partnership-hearted ethos
( 1 min read )
︎
Sweet Protection
Tour de France
↯
Tour de France
↯
We love a beautiful
partnership
. It’s the way we work at No More Parachutes – in a mutually
supportive
drive to creative greatness built on strategic
vision
.
So when Sweet Protection asked us, as an extension of their creative family, to conceptualise a campaign strategy and graphic execution to bring to life their partnership with racing team Uno X (in their world first as a Norwegian-Danish team competing in the Tour de France), we leapt on it with the speed of a pro cyclist. A sweet project as part of our ongoing brand strategy work with one of our favourite partners.
![](https://freight.cargo.site/t/original/i/58b3f8503f9e3a401e82618b22fff9b7cecd6f0f972c86b026b4df5ff434672b/SP-TOURDEFRANCE-3.jpg)
![](https://freight.cargo.site/t/original/i/a4864a5abfebe34ae58e432ca924a6d0f3b898ce5385c43e2893803dc5c33361/SP-TOURDEFRANCE-4.jpg)
![](https://freight.cargo.site/t/original/i/994da664463e4fcd15fe858e928c467a135353816a01d6e946b6b7b23c573928/SP-TOURDEFRANCE-8.jpeg)
![](https://freight.cargo.site/t/original/i/eb5fffcaeec830454f0f0a4afc8c54f5c4447bdc9e44fff270e3ad0df5d8e630/SP-TOURDEFRANCE-6.jpeg)
![](https://freight.cargo.site/t/original/i/478088167f22f6f24f5438310a932f3a15fa2266e862880d96ad261ed718feb0/SP-TOURDEFRANCE-7.jpeg)
![](https://freight.cargo.site/t/original/i/a5f318d9b5773b7ab4a5c4c591ebd453fbcb9fc89c444647a87889fd0fcd7400/SP-TOURDEFRANCE-9.jpeg)
![](https://freight.cargo.site/t/original/i/30f302dd2cd4e82ddd6659ed759ef15881939eae25db002fd257fb748b793bc3/SP-TOURDEFRANCE-11.jpeg)
![](https://freight.cargo.site/t/original/i/2e1c0038147c90e342c4cf0f8618f9f31df7f3eb0956831889b270b7c85a3b00/SP-TOURDEFRANCE-10.jpeg)
![](https://freight.cargo.site/t/original/i/4f0bbd70e0f5e7060279b4e5bc88acf205f0c3b40a2a27c645acfe6ff47a1f7f/SP-TOURDEFRANCE-2.jpg)
![](https://freight.cargo.site/t/original/i/d47a115900362111a42fa28c0b25ec2bdff9887658eb71be6462ba9ff5d65f05/SP-TOURDEFRANCE-5.jpg)
![](https://freight.cargo.site/t/original/i/a96707a1588cf1e694099037ba1a1f84b1622911e3ddd063bf956fd80fb5c88a/SP-TOURDEFRANCE-12.png)