US-sneaker brand Autry love the unsung heroes the most
( 1 min read )
︎
Autry – Saks
An unassuming hero
↯
Like the crew at No More Parachutes,
US-sneaker brand Autry
love the unsung humble heroes the most. They’re all about
everyday action people, quietly doing their thing
.
Last year Autry launched a model dedicated to the American tennis star, Bob Lutz. With an impeccable sporting pedigree (as an 11-time Singles winner and 43-time Doubles winner in partnership with Stan Smith), he is now pointing all his sporting energy into local community-spirited enterprises. Legend.
When Autry established its first retail presence in Saks Fifth Avenue this year, we partnered up with them to design a showcase execution with the Bob Lutz shoe shining, quietly, as the unassuming focal hero.
