Everyday action people
( 1 min read )
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Autry – Selfridges
Everyday action people
↯
So many
sneaker brands
shoot for a too-cool-for-school
approach
to fashion. Autry doesn’t even need to try - it’s got it,
effortlessly
. A pioneering American brand with a
cult following
, born in the 80’s and recently revitalised by a style-savvy team,
designed
for ‘everyday action people’ and going from
strength to strength.
![](https://freight.cargo.site/t/original/i/3f1a4972501d8cc9b78edff932c43e191108a02a7f74c0d333296525d18aabd5/IMG_6592---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/1326621ef4b211c5efcef16c300d2a853706759c4dfed69e943065ae6a7a348f/IMG_6595---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
As it starts to stretch its limber limbs out into new terrains, we came on board to bring the brand to life in the shape of a ‘shop in shop’ in London’s Selfridges in its debut retail presence for the UK market.
![](https://freight.cargo.site/t/original/i/a552019c58d617512d3afbe63123391de06e9618371cdac14da728327aed870c/IMG_6629---No-More-Parachutes---Autry---Selfridges---TDM.Space---WEB.jpg)
![](https://freight.cargo.site/t/original/i/1efb808b4a3bb15b6bb43689fbe26eb2132c605a4b3938bc9fe7a90233406e87/IMG_6626---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/f2092ddd52375f4fc6b758a55000d38620afa4f88af92c495ba27c906c89deed/IMG_6660---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/f2bb62790f7941020756a7a4d259a3a47089f8eb912ee29022cb53ddedd0d9f8/IMG_6620---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/80a9af7cf74e340e0ecbfcdfb4ab280137694aa8ec8b85cb27401b429546aa37/IMG_6627---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
A little bit of retro Americana, softened with the warm tones of the humble everyday London brick, mixed in with some subtle brand cues and just a touch of playful wit…no need to shout anything out - this brand has the confidence and panache to just quietly walk the walk.
![](https://freight.cargo.site/t/original/i/9b57d989f9d7ddf7811f65d60c410d1a97770294c9a94a3ae09aac19207006f3/IMG_6641---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/2fd6ef0daaa5c7c510a54c07d1006af9dcd1cdf97c44d377d6a3239588b86e8f/IMG_6610---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)
![](https://freight.cargo.site/t/original/i/bef894e3fb74c31f9199066229d310839518e179a55d0fc2d32173efb98b3774/IMG_6633---No-More-Parachutes---Autry---Selfridges---TDM.Space---HIGH-RES_RTPS_RGB_V1.jpg)