US-sneaker brand Autry love the unsung heroes the most
( 1 min read )
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Autry – Saks
An unassuming hero
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Like the crew at No More Parachutes,
US-sneaker brand Autry
love the unsung humble heroes the most. They’re all about
everyday action people, quietly doing their thing
.
![](https://freight.cargo.site/t/original/i/a5ebfbf0e78f24eee1b72b764789f2f40ce0bbee21a535ef265cbbcd26db5cad/Bob-Lutz-Product.jpg)
Last year Autry launched a model dedicated to the American tennis star, Bob Lutz. With an impeccable sporting pedigree (as an 11-time Singles winner and 43-time Doubles winner in partnership with Stan Smith), he is now pointing all his sporting energy into local community-spirited enterprises. Legend.
When Autry established its first retail presence in Saks Fifth Avenue this year, we partnered up with them to design a showcase execution with the Bob Lutz shoe shining, quietly, as the unassuming focal hero.
![](https://freight.cargo.site/t/original/i/03014a8205e5e21092a097ed9e52b8f1e94c340c026eb3168db5af4c50bcff36/Autry-SAKS_Sketch2.jpg)
![](https://freight.cargo.site/t/original/i/a37ba6e1b3080d714aad2767b9e5051f8b24a2a7be022a4804e0dbbdd018bb71/Autry-SAKS_Sketch1.jpg)
![](https://freight.cargo.site/t/original/i/f83a48df7cd06643114688655a23f2811d6f77dffa4fb8441a4ed52f1dfed70a/Autry-SAKS_Sketch4.jpg)
![](https://freight.cargo.site/t/original/i/234de6ef3a765ec90e7f5c5b55fb565ad0e356473dbc888dbe247f19f6285f69/Autry-SAKS_Sketch3.jpg)