Everyday action people
( 1 min read )
︎
Autry – Selfridges
Everyday action people
↯
So many
sneaker brands
shoot for a too-cool-for-school
approach
to fashion. Autry doesn’t even need to try - it’s got it,
effortlessly
. A pioneering American brand with a
cult following
, born in the 80’s and recently revitalised by a style-savvy team,
designed
for ‘everyday action people’ and going from
strength to strength.
As it starts to stretch its limber limbs out into new terrains, we came on board to bring the brand to life in the shape of a ‘shop in shop’ in London’s Selfridges in its debut retail presence for the UK market.
A little bit of retro Americana, softened with the warm tones of the humble everyday London brick, mixed in with some subtle brand cues and just a touch of playful wit…no need to shout anything out - this brand has the confidence and panache to just quietly walk the walk.
