No More Parachutes.

Not

just a

quirky

name
by the

way

.

        I

t’s our way to

remind

ourselves

daily of a pertinent
        point of view on

life

.

        If you don’t

cut

loose
        

from

the known,
        you’ll never

know

. 

                        Never know

how

to fall.
                        Never know how to

fly

.

                        Baby

birds

get this.
                        Footballers. 
                       

Buddhists

. 
                        Runners. 
                       

Artists

.
                        Fashion

designers

.
                        Risk-takers.
                        The

ones

who soar.

Because once

you’ve

got
this

independence

thing

under

the wing,
you can really

start

doing

things.

        You’re free to

manoeuvre

.
        Flap-flap,
        clap-clap.

                You can do

big

agency work,
                but

not

at the expense of
                small

agency

nimbleness.

        You can

provoke

and

poke

        communities

to

amplify
        the

power

of your ideas.

You can

catalyse

ideas
to

evolve

and build
their own

momentum

.

All of this

built

on an

enduring

foundation of
incisive business-

savviness

.

        Because we’re

convinced

        that

without

impact or
        meaningful

change

,
        there’s

no

point in
        putting more

stuff

        out

into

the world.

                    This is us.
                    No strings attached.

                            Up

there

.
                            Yet grounded

by

our

continuous...

                            ...

curiosity

.