Nike (Football) ︎ Event
In the world of millimetres and micro-adjustments, the geek is queen. All hail the ruler armed with their ruler, measuring out maps of the future under their microscope. A tiny tweak here. A little fiddle there. Ta-da! But outside the universe of the designer, product-benefit led marketing is a complex beast...
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How Nike gets hearts beating faster with product-benefit marketing
In the world of millimetres and micro-adjustments, the geek is queen. All hail the ruler armed with their ruler, measuring out maps of the future under their microscope. A tiny tweak here. A little fiddle there. Ta-da! But outside the universe of the designer, product-benefit led marketing is a complex beast...
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