AN UNASSUMING HERO
AUTRY
We love a beautiful partnership. It’s the way we work at No More Parachutes – in a mutually supportive drive to creative greatness built on strategic vision. Like the crew at No More Parachutes, US-sneaker brand Autry love the unsung humble heroes the most. They’re all about everyday action people, quietly doing their thing.
Last year Autry launched a model dedicated to the American tennis star, Bob Lutz. With an impeccable sporting pedigree (as an 11-time Singles winner and 43-time Doubles winner in partnership with Stan Smith), he is now pointing all his sporting energy into local community-spirited enterprises. Legend.
When Autry established its first retail presence in Saks Fifth Avenue this year, we partnered up with them to design a showcase execution with the Bob Lutz shoe shining, quietly, as the unassuming focal hero.
Creative Direction