EVERYDAY ACTION PEOPLE
AUTRY/SELFRIDGES
Many sneaker brands strive to project a “too-cool-for-school” image, but Autry doesn’t need to try—it embodies that effortlessly. As a pioneering American brand with a devoted cult following since the ‘80s, Autry has recently been revitalized by a team with a keen eye for style, and it’s designed for those who live an active, everyday life. The brand continues to gain momentum.
As Autry expands its presence into new markets, we partnered with them to bring their essence to life through a ‘shop-in-shop’ concept at Selfridges in London, marking the brand’s debut in the UK retail scene. The design marries a touch of retro Americana with the warm, familiar tones of London brick, blending subtle brand cues with a hint of playful wit. There’s no need for loud statements—Autry’s confidence and flair speak for themselves.
Creative Direction