TOP GEAR S28
BBC
When the BBC called us up to help launch Top Gear Season 28, we knew we had to bring our A-game. With Freddie Flintoff, Chris Harris, and Paddy McGuinness behind the wheel, it was all about capturing the madness, fun, and chaos of their on-screen chemistry—and bringing it to life in the real world.
At No More Parachutes, we handled everything from creative direction and design to crafting the promo spaces and content for social. But we didn’t stop there—we wanted to inject the cast’s offbeat energy into every detail. So we went hands-on with custom prop design, creating moments that felt like cues straight from the show itself—little nods to the madness they experienced while filming.
One of the highlights? We couldn’t resist sneaking a bottle of LUBE into one of the mystery boxes we created for the promo. Because, let’s face it, with a cast like this, nothing’s off-limits. It was all about keeping things playful, unexpected, and a bit cheeky—just like the show itself.
The result? An entertaining experience that pulled fans right into the heart of Top Gear, packed with the same wit and chaos that Freddie, Chris, and Paddy deliver on-screen.
Watch the film