Glow Up
Foot Locker
(1 min read)
As part of the momentum building for this brand new strategic era, we supported Foot Locker in the creative direction and orchestration of a ‘shoot within a shoot’ for BBC Three’s Glow Up: Britain's Next Make-Up Star.
It was an enriching challenge that also required some slick production on our part, to ensure that the BBC crew filming our photographic crew could capture the natural magic of a beautifully organised campaign creative process. But what set us on fire more than anything else was the clear positive intent of all the layers of natural passion that we curated, one on top of the other.
It was an enriching challenge that also required some slick production on our part, to ensure that the BBC crew filming our photographic crew could capture the natural magic of a beautifully organised campaign creative process. But what set us on fire more than anything else was the clear positive intent of all the layers of natural passion that we curated, one on top of the other.
At the heart of the idea lived the Stripers – Foot Locker’s store ambassadors, chosen for their gregarious personalities and passion for sneakers.
The concept of the shoot was for them to express their natural individuality. And then the outer layer, that pulled it all together, was the direction to the Glow Up contestants to create looks designed to enhance the Stripers’ sense of self.
The concept of the shoot was for them to express their natural individuality. And then the outer layer, that pulled it all together, was the direction to the Glow Up contestants to create looks designed to enhance the Stripers’ sense of self.
Everything pointed in the same direction (from the brand strategy all the way through to the cast and crew narrative) of letting that light shine out. Because when a brand becomes a platform for igniting shared passion, everyone benefits from the glow.