JOGA SINISTRO
JORDAN X SNIPES
We had the incredible opportunity to design and execute an experiential journey for the new Jordan x Brazil Football Federation partnership. Our strategic focus was driven by a single, powerful question: “What does it truly mean to be Brazilian?”
A historic milestone. The Brazil vs France friendly marked the Jordan brand's first international pitch introduction, making it the perfect setting for our event. We shifted to an intimate, inviting vibe, hosting the Parisian-Brazilian community and those who view Brazil as their second home for a bespoke dinner and watch party in a styled apartment. France’s Masterchef winner, Chef Victor, curated a 'Sinistro' dinner, while a local graffiti artist customised the new Jordan jerseys live for our guests.
Strategy