Too Easy – A Hood Musical
Jordan x Snipes
(1 min read)
‘We win if we put them first’ is not a subtle suggestion; it’s a fundamental commitment that demands we set aside our ego and cultivate genuine humility.
Our film, ‘Too Easy: A Hood Musical,’ was a masterclass in this principle. We didn’t jump in with a preset plan. Instead, we spent six months embedded within a street dance community, learning the culture from the concrete up. Our mission was to make a film for them, not just another story about them.
Our film, ‘Too Easy: A Hood Musical,’ was a masterclass in this principle. We didn’t jump in with a preset plan. Instead, we spent six months embedded within a street dance community, learning the culture from the concrete up. Our mission was to make a film for them, not just another story about them.
This meant doing something counterintuitive by handing the creative keys to the true experts. We gave the steering wheel to the legend, Diablo, for choreography, the powerhouse Tella X, who produced the music and our incredible partners, Jordan and Snipes.
The proof isn’t in some internal metric; it’s in the unfiltered noise — the comments on their channels. That level of authentic connection and ownership cannot be manufactured. The most impactful work emerges only when you step back and build on a foundation of genuine collaboration and trust.