FOOTBALL MEETS ADVENTURE
LA LIGA X PORTAVENTURA
When LaLiga, Spain’s top football league, joined forces with PortAventura, one of Europe’s biggest theme parks, they needed a brand identity that captured the energy of both while giving their new experience a unique personality.
Creating a shared identity for a collaboration like this—where two major brands and a brand-new project come together—takes balance. It’s about building something that’s true to each partner while also standing on its own.
At NMP, we shaped the vision for The Beat Challenge and got to work crafting a bold, adventurous, and playful brand identity. By pulling inspiration from both brands’ worlds, we created something fresh, forward-thinking, and completely in tune with the vibe of LaLiga, PortAventura, and the exciting new challenge they were bringing to life.
Creative Direction