AIR MAX DAY 2020
NIKE
It’s January 2020 and we’re about to release Verona... So we’ve been working for a few months on this great campaign around the theme of the future generation of culture-shapers. It’s going to be the springboard for the launch of the Air Max Verona and Nike’s AM2020, kicking off on Air Max Day 2020, and has been a long time in the making. It’s a lovingly-crafted piece that really gets into the soul of the next generation of talent. We’ve got a clever campaign line ‘The Future is in the Air’ and two (out of a planned eight) films in the bag – one about aspiring musician Bree Runway and another about London stylist Rhiannon Barry. The problem is that it’s January 2020...
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