THE GUTS TO LEAD
NIKE FOOTBALL
If you innovate, by definition you are leading. It takes guts to be able to stomach the risk of investing in uncharted territories but get it right, and the rewards are huge. Nike is one of those brands that seems to get it pitch-perfect each time. But, inside the belly of the beast, Nike is always striving — striving to keep that leadership edge through a relentlessly brave investment in innovation. (Just go ahead and do it).
When an innovation is released to the world, it’s a moment of pure achievement and celebration. The moment when it all comes together — the equivalent of a World Cup win, for the entire ecosystem of creatives in and around the brand. Congrats Nike, for another win.
Creative Direction