GAME KILLERS
NIKE FOOTBALL
The Art of Responsive Marketing – Golfer Gary Player once said, “The harder I practice, the luckier I get,” after a journalist called his hole-in-one "lucky." Athletic success isn’t just luck—it’s about deep knowledge, relentless practice, strategic planning, and vision. The same goes for creative success.
When Oreo “won” the Super Bowl in 2013 with a perfectly timed tweet, the world saw luck, but insiders knew it was the result of months of preparation, a solid brand strategy, and a ready-to-act team. That seemingly spontaneous moment was crafted with precision, marking the birth of a new era in responsive marketing.
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