PALAIS OF SPEED
NIKE FOOTBALL
In the world of millimetres and micro-adjustments, the geek is queen. All hail the ruler armed with their ruler, measuring out maps of the future under their microscope. A tiny tweak here. A little fiddle there. Ta-da! Asymmetrical lace holes.
A thinner than thin sole. A shoe that fits like a glove, yet it’s more like a sock: Snug, yet indestructible. In the realm of progress, a teensy-weensy precision laser is the tool that separates the whizzes from the tools. Obsession, sweating the small stuff, these are the neon cogs and wires pumping the racing, beating hearts of us designers and makers. Forever tripping out over the tiniest of incremental improvements and features.
Read on