THE FANS
RAKUTEN
What is the purpose of football (apart from kicking a round object around)?
Behind every successful football club there is a woman, a child, a man. A community. It is the beautiful game not just in the sense of what transpires on the field, but also off it. Once you get into the head of the football community, it doesn’t take much poking around to find inspiration. Yes, football brings people together. Yes, it breaks down barriers. But the game can also have lasting and meaningful impact on people’s personal lives that transcends gender, geography and generations. Which really brings us to the heart of the matter: Football Clubs have an existential purpose on this planet that goes far beyond just entertainment. They change lives for the better.
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