Fast Never Felt So Great

When Sweet Protection set out to launch their new halo piece — the Tucker III 2Vi® Mips Helmet, they didn't just look to cycling; they looked to Formula 1. Revealed alongside the Uno-X Mobility team during the 2026 Tour de France, this aero-specific helmet is built for the breakaway, merging clinical aerodynamic engineering with sleek, contemporary design.

To capture the essence of this cutting-edge technology, we created the “Fast Never Felt So Great” campaign. Anchored by a visually arresting 30-second film that seamlessly blends raw live-action, precision 3D animation, and dynamic motion graphics, we translated wind-tunnel perfection into striking artistry. It’s a campaign built to stop scrollers in their tracks, appealing equally to competitive cyclists and tech-obsessed design purists.