Not Just Pink

More Than a Color – At first glance, pink is a striking colour choice. But for Sweet Protection, it’s a statement. NOT Just PINK is a reminder that behind every product is a story of precision, expertise, and relentless innovation (and style!) 

This isn’t about gender or stereotypes, it’s about breaking the mould and showing that Sweet’s gear is as bold and dynamic as the athletes who wear it.

Mastery of Every Detail – Building its reputation on mastery, Sweet Protection’s products, from helmets to goggles – are engineered to the highest standards, combining advanced materials, ergonomic design, and cutting-edge technology with safety as the core focus. This campaign highlights the dedication to excellence, proving that every piece of gear is more than just a product, it’s a testament to the brand’s expertise.