TOUR DE FRANCE
SWEET PROTECTION
We love a beautiful partnership. It’s the way we work at No More Parachutes – in a mutually supportive drive to creative greatness built on strategic vision.
So when Sweet Protection asked us, as an extension of their creative family, to conceptualise a campaign strategy and graphic execution to bring to life their partnership with racing team Uno X (in their world first as a Norwegian-Danish team competing in the Tour de France), we leapt on it with the speed of a pro cyclist. A sweet project as part of our ongoing brand strategy work with one of our favourite partners.
Strategy