Why so Serious?
The Revel Institute
(2 min read)
Introducing…..”The Revel Institute”
T.R.I
Yes, that’s right.
Try!
Even if you’re really, really bad at it at, it’s still fun to play.
Cause revel ups the pleasure in playing.
Play is the operative word.
No, pleasure is the operative word.
Ok, we’ll have two operative words then even though that’s against the rules.
But that’s what we’re here for — to break some rules.
Play is our game. we inspire players to revel in the love of play.
REVEL. Say it.
Lock that R and then let the rest of the word roll off your tongue.
RRRRRRRREVEL.
A pleasure-avalanche of vowels and consonants, tumbling and rolling and turning. Revelling.
A bit like sport, really.
The more action there is, the better it feels.
Good emotions create habits.
Motion, and presto, emotion!
Dopamine feeds the good wolf.
Feeds the need to feel better.
By combining non-seriousness and fitness, our wellbeing can soar.
Soar like Eddie the Eagle, soaring straight off the ski ramp into the back of the ambulance! (But more about our Eddie, our muse, later!)
That’s why we launched T.R.I.
We couldn’t resist the pull to build a PLATFORM FOR PLAY, fusing our massive love of sport with our mission to always change culture for the better.
T.R.I is a SPORTS CULTURE CLUB that has set up camp in the parking lot right next to the hallowed arena of sports.
With a couple of balls and a barbecue. Some golf clubs. And yoga mats.
See, still competing, but on our own terms.
We like it that way.
No pressure, just the pleasure of playing the game.
Trying (wink-wink nudge-nudge), just for the love of it.
T.R.I
Yes, that’s right.
Try!
Even if you’re really, really bad at it at, it’s still fun to play.
Cause revel ups the pleasure in playing.
Play is the operative word.
No, pleasure is the operative word.
Ok, we’ll have two operative words then even though that’s against the rules.
But that’s what we’re here for — to break some rules.
Play is our game. we inspire players to revel in the love of play.
REVEL. Say it.
Lock that R and then let the rest of the word roll off your tongue.
RRRRRRRREVEL.
A pleasure-avalanche of vowels and consonants, tumbling and rolling and turning. Revelling.
A bit like sport, really.
The more action there is, the better it feels.
Good emotions create habits.
Motion, and presto, emotion!
Dopamine feeds the good wolf.
Feeds the need to feel better.
By combining non-seriousness and fitness, our wellbeing can soar.
Soar like Eddie the Eagle, soaring straight off the ski ramp into the back of the ambulance! (But more about our Eddie, our muse, later!)
That’s why we launched T.R.I.
We couldn’t resist the pull to build a PLATFORM FOR PLAY, fusing our massive love of sport with our mission to always change culture for the better.
T.R.I is a SPORTS CULTURE CLUB that has set up camp in the parking lot right next to the hallowed arena of sports.
With a couple of balls and a barbecue. Some golf clubs. And yoga mats.
See, still competing, but on our own terms.
We like it that way.
No pressure, just the pleasure of playing the game.
Trying (wink-wink nudge-nudge), just for the love of it.