EMPOWERING FEMALE GAMERS
TWITCH
When Twitch asked us to reimagine the brand identity for their Women+ Guild, we set out to create a space that represents the diverse, intersectional community of female gamers on Twitch. The Women+ Guild provides a safe, inclusive environment for women and allies to come together, advocate for each other, and succeed in the gaming world.
At No More Parachutes, we focused on creating a brand identity that blends empowerment with inclusivity, pulling inspiration from the language of female gaming characters. Hand gestures in particular—often used by these characters—became key symbols of community, allyship, and growth. This sparked the question: Do we evolve beyond the closed fist and embrace more open, welcoming expressions?
By crafting a visual narrative that promotes deeper engagement, increased visibility, and real connection, we built an identity that strengthens the guild's mission—to empower women+ gamers and allies to thrive on Twitch.
Design Direction