NO STRINGS ATTACHED.
About us
No More Parachutes is a ‘cut loose
from
the known’ strategic and creative
agency
that
specialises
in the intersection of
sport
,
culture
and
style.
Always through the lens of
positive impact.
Rakuten TV ︎ Film
At first glance, the question might seem to have obvious answers. But if we lift the lid on the high-value sparkly surface entertainment factor of the game itself and look a little deeper into the beating heart of the stands, what is football really for?
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What is the purpose of football (Apart from kicking a round object around)?
At first glance, the question might seem to have obvious answers. But if we lift the lid on the high-value sparkly surface entertainment factor of the game itself and look a little deeper into the beating heart of the stands, what is football really for?
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Twitch ︎ Campaign
In the densely populated domain of brand strategy, ‘authenticity’ has become a thoroughly hackneyed term. How can brands continue to speak to the ever-growing cultures of new digital audiences, in a meaningful way?
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How to speak to an entrepreneurial hobbyist. (Not to be mistaken for a hobbit)
In the densely populated domain of brand strategy, ‘authenticity’ has become a thoroughly hackneyed term. How can brands continue to speak to the ever-growing cultures of new digital audiences, in a meaningful way?
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Nike (Running) ︎ Film
An influencer is many things, but can they be humble?
Patrick Sang is a coach with a serious athletic pedigree but you would never know it from his quiet and humble demeanour. He is the perfect embodiment of a team approach. A man with a heart of gold, who isn’t just chasing gold...
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An influencer is many things, but can they be humble?
Patrick Sang is a coach with a serious athletic pedigree but you would never know it from his quiet and humble demeanour. He is the perfect embodiment of a team approach. A man with a heart of gold, who isn’t just chasing gold...
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Nike (Football) ︎ Event
In the world of millimetres and micro-adjustments, the geek is queen. All hail the ruler armed with their ruler, measuring out maps of the future under their microscope. A tiny tweak here. A little fiddle there. Ta-da! But outside the universe of the designer, product-benefit led marketing is a complex beast...
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How Nike gets hearts beating faster with product-benefit marketing
In the world of millimetres and micro-adjustments, the geek is queen. All hail the ruler armed with their ruler, measuring out maps of the future under their microscope. A tiny tweak here. A little fiddle there. Ta-da! But outside the universe of the designer, product-benefit led marketing is a complex beast...
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Jumpman ︎ Campaign
Avatars might be new, but the impulse to create them is as old as time. This need for humans to see ourselves existing outside of ourselves, could be seen as downright narcissistic, but as the eternal optimists we are, we’d say it’s got something to do with human curiosity...
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Jordan Shapes the Future
Avatars might be new, but the impulse to create them is as old as time. This need for humans to see ourselves existing outside of ourselves, could be seen as downright narcissistic, but as the eternal optimists we are, we’d say it’s got something to do with human curiosity...
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Nike (Football) ︎ Social Experience
Athletic prowess requires deep knowledge of your game, serious practice, strategic planning, a team of good managers and coaches and a bit of a vision. And, in our world, prowess in creative pursuits require exactly the same suite of discipline and dedication...
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The Art of Responsive Marketing
Athletic prowess requires deep knowledge of your game, serious practice, strategic planning, a team of good managers and coaches and a bit of a vision. And, in our world, prowess in creative pursuits require exactly the same suite of discipline and dedication...
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